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Say What They Want to Hear
Messaging is your first point of contact with potential clients. It's what stops them and grabs their attention or lets them walk on by. Making your messaging accurate and relevant to your audience can feel really hard to nail down. But when you do... it's like someone opens the client floodgates. Get this right and you're golden.
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Are you a long runway or short runway coach?
Before you judge your progress, make sure you’re asking the right question. Because if you’re on a long runway, your takeoff (success) looks different, and that’s not a bad thing. It’s the difference between unnecessary failure and guaranteed success.
Done-for-you email topics are already sitting on your computer.
Stuck on what to send your list? You probably already wrote it. Think you need to create something new to stay visible and connected to your list? Try this instead: reuse what already worked (or what you have), just change the lens.