You’re silencing the most powerful asset in your business

And it’s not your website. Or your offer. It’s your story. The lived, raw, real kind. The problem? You’re probably not using it yet. Or nearly enough.

Author

Michelle Sera
May 13, 2025 • You can read this in:5 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

The most powerful client-attracting asset in your business isn’t your website or your offer.

It’s your story.

Not the whole messy saga, just the right moment.

The one that shows who you are, what you’ve learned, and what you’ve lived through.

Because your audience doesn’t relate to flawless-ness.

They connect with the version of you who struggled, stumbled, and still found a way through.

That’s what they want to believe is possible for them, too.

This week’s newsletter will help you find your story and turn it into something that draws clients to you.

Here’s a simple story formula that draws the right clients to you.

The Ripple Story Formula: 

Set a timer. Just 10 minutes.

Then ask yourself this:

What’s one belief I used to hold… that I no longer believe because of what I’ve lived through?

That question? That’s your hook.

It’s what pulls people in, because chances are, they’ve believed it too (and likely still do).

Now, simply show the shift.

Here’s the breakdown of the story flow:

  1. Before – What life looked like back when you believed that old thing

  2. Craving – What you were hoping for, needing, or wanting to fix

  3. The Breakdown – The moment it all cracked, maybe your lowest point

  4. The Shift – What you saw, chose, or changed

  5. The Proof – What happened that showed you it was possible

  6. The Share – Why it matters now and what someone else might see in it

You don’t need to tell the whole saga.

Just pull one thread. Say what’s true. Let it land.

That’s how your story starts working for you.

While we’re on the topic of you and your you-ness…

let’s take it one step deeper.

What makes you and your business different?

What’s the thread that runs through your story, your work, and the way you help people?

Your Unique Edge is a short but potent mini-course that helps you:

Uncover the lived experiences that shaped your coaching lens

Pinpoint what truly sets you apart (it’s probably not what you think)

Show up with clarity, confidence, and your full self

You don’t need to be a master storyteller.

You just need to speak from the center of your truth.

Story has moved people since the beginning of time.

It’s how we’ve passed down wisdom…

Healed hearts…
Sparked change…
And remembered who we really are.

Someone out there is still carrying a belief you’ve already laid down.

They’re in the fog you’ve already walked through.

And your story?

It’s personal AND purposeful.

When you share it, you offer more than content.

You offer clarity. Connection. A way forward.

Let it flow through you.

It was never meant to stay hidden.

Story is powerful. And it’s vulnerable.

This is exactly what I talk about in this episode of The Solo Coach Podcast: The Power of Vulnerability & Visibility. Go listen.

And maybe go watch How to Become More Confident as a New Coach on my YouTube channel, Coach Diaries. 

Plus you can hear the latest on my super ambitious goal to grow my email list by 4,000 subscribers in 2025 without any paid ads or complicated strategies.

Much love.

From time to time, I use affiliate links in this newsletter.