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Giving everything away for free? Do this instead.

Giving everything away for free? Do this instead.

You don’t have to give away the farm to be valuable. You just need to understand what’s valuable for where your clients are right now.

Michelle Sera
June 10, 2025 • You can read this in:6 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

You don’t have to give away the farm to be valuable.
You just need to understand what’s valuable for where your clients are right now.

And how to build their capacity for a bigger commitment (mental energy-wise, implementation-wise, and money-wise)

Let me explain…

This week I introduced The Shift-Reframe-Bridge Method, a way to share content that moves people without making you feel like you’ve given it all away and have nothing left to actually charge for.

This method explains the what, the why, and the how - 3 levels of information that your people need.

The key is the help them build the capacity to actually do something with it.

This is your quick glance sheet for creating content in your business that leads to sales.

Without feeling like you’ve sacrificed yourself
Without feeling like you’re out of integrity.

Quick breakdown:

Shift a belief (this is the What needs to change)
Reframe (this is the Why it needs to change)
Bridge (this is the How to change it) Keep reading…

Here’s how to use the method when creating any content (articles, videos, emails, webinars, etc.):

Think of your next offer or promo.

Ask: What belief might hold someone back from saying yes?

Write one post or email that names that belief, reframes it, and hints at what’s possible (giving just the beginning of how it’s done) when it’s resolved.

You’re building capacity, not cramming a course into a post. (Which I’ve totally been guilty of btw, doesn’t work, lol.)

Essentially you’re:

Shifting the mind
Building their capacity for something different or a different way of seeing things
Showing them just a little of how it’s possible, and introducing how they can take it further (through a purchase)

If you’re struggling to create your content consistently, this method gives you a way to get individual pieces done more effectively and in a way that actually helps your people.

If you’d like a system for getting more done, faster that doesn’t involve creating something new every single time, then Marketing Made Doable is your ticket.

I walk you through my content creation system:

The Doable Marketing Guide (Core PDF Guide):
Clear workflow showing exactly how to turn one weekly content piece into emails, posts, and podcasts.

ONE Simple Marketing Calendar (Spreadsheet):
Clearly schedule and manage content, launches, and list-growth events, zero stress, total visibility.

Mini Video Training: "How to Actually Use AI to Simplify Your Marketing"

Quick-Start Checklist:
Easy, one-page checklist for instant clarity and organization from Day 1.

If it feels like you’ve been giving everything away and you’re starting to feel like your boundaries are thin, it might be because you’ve been sharing too much too soon.

And the bigger drain on your energy is feeling out of integrity.

The goal isn’t withholding.
It’s helping your people get ready for what they really want.
While protecting and respecting your knowledge and expertise.

How does that feel?

A big thing I hear from coaches is how they don’t feel successful. They’re not “there yet”. If this is you, listen to this episode on The Solo Coach Podcast: Why You Don’t Feel Successful and How to Change That. I think you’ll like it.

It’s always a challenge to know where to focus your energy in your business. Should I be writing an article? How about creating a video? Do I send another email? Well, after years of trial and error, I’ve created a simple framework to always keep you in “growth mode” vs. “busy work mode”. In the latest video on Coach Diaries, I share my LEVEL UP framework. It’s my go-to, to actually grow my business, or when I’m feeling exhausted, frazzled, or unclear as to what I should do next. Take a look. It will help.

Plus you can hear the latest on my super ambitious goal to grow my email list by 4,000 subscribers in 2025 without any paid ads or complicated strategies.

Much love.

Content and offerings from ElevatedMind® and Michelle Sera are for educational and informational purposes only and do not replace professional medical, legal, financial, or psychological advice. You are responsible for your own decisions, actions, and results. From time to time, I may use affiliate links in this newsletter.