You're not selling too high or too low

You’re selling outside your client’s current capacity. And no, lowering the price won’t fix it. It’s not about the cost. It’s about what the offer asks of them emotionally, energetically, and logistically.

Author

Michelle Sera
May 06, 2025 • You can read this in:6 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

If you’ve ever sat there staring at your offer prices thinking, “This just doesn’t feel right…”

You’re probably not looking at the wrong number, you’re looking through the wrong lens.

Pricing your offer stack matters.

But if setting your prices has felt murky, heavy, or like a total mind-spin, try asking this instead:

What kind of emotional, energetic, or logistical readiness does this offer really require from my client to succeed? Is there something else I need to offer to meet them where they are?

Those two questions can shift everything.

And give you a totally new perspective, one that creates confidence and transformation.

Keep reading.

Instead of starting with pricing…

Start with capacity.

Step 1: Identify 3 different stages your ideal client might be in.

Think in terms of their energy, emotions, and logistics.

Example:

  • Just discovering coaching, feeling unsure

  • Ready to try something simple and low-pressure

  • Committed and craving deeper transformation

Step 2: For each stage, ask:

“What kind of capacity does this person have right now and what would actually support them?”

Then look at your offers (or ideas in progress) and see where they fit, or don’t.

This one shift can take your offer ideas from vague or stuck… to totally aligned and clear. Now you'll be more certain and confident around pricing.

Pricing doesn’t create transformation, but the right support does.

Get help for the really challenging stuff… tech.

It isn't necessary that you try to do the things that slow you down, drain your energy, or dredge up more frustration.

Anything technical usually fits that description.

Especially for coaches.

It's enough to develop your coaching offers, support your clients, and get your marketing and messaging out there.

So I say, hand over the tech stuff.

I want to introduce you to Emerald, founder of Techpancakes.

Emerald has been helping me for nearly 3 years now. She handles integrations, setting up tags, making one platform speak to the next. She also takes my content and repurposes it into shorts and reels.

What I love is when I say, "Emerald, I need this and this to happen, but I have no idea how, is that even something that can be done?" And she says, "Yep, I'll take care of it."

She has handled countless tech tasks when I simply did not have the time or mental bandwidth or know how.

And she has space for new clients. (Which is rare.)

Here's how you can contact her if you'd like to get some help with anything technical. (Tell her I sent you.)

I know how hard it can be to find someone trustworthy and easy to work with. Emerald might be your solution.

If you’ve been feeling like you “should be further along”… pause.

There’s no behind.

There’s no failing.

There’s just a deeper invitation to meet yourself and your clients exactly where you are.

To create from truth instead of pressure.

Because growth?

It doesn’t always feel good in the moment.

Sometimes it feels like doubt, resistance, or a weird kind of fog.

That doesn’t mean something’s wrong. It just means you’re expanding.

Stay present.
Breathe.

Build from that place, and it will hold.

As I talk about meeting your clients where they are, I want to emphasize meeting yourself where you are too. And giving yourself the grace to be imperfect AND creating momentum.

Growth doesn’t always feel good in the moment. Sometimes it feels a lot like being stuck. If that’s you, go listen to this episode on The Solo Coach Podcast.

And it might even help to go binge a little on my YouTube channel, Coach Diaries. Because in doing so, you’ll see how I make mistakes, don’t always put out stellar content, or “look” my best.

Heck, there are days when I barely get it all done, don’t like it, but put it out anyway, because the bigger goal matters to me more. Know what I mean?

Plus you can hear the latest on my super ambitious goal to grow my email list by 4,000 subscribers in 2025 without any paid ads or complicated strategies.

Much love.

From time to time, I use affiliate links in this newsletter.