You’ve done hard things. Why question your business?

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

You’ve done hard things before.

Your career? What did that take?
Relationships? (Don’t even get me started.)

Heck, I’m taking apart my vacuum cleaner today to see if I can fix it. Why?
Because I can learn things that feel totally foreign.
I can do hard things.
I can make hard things feel easy by leaning in and mastering them.

So why is it that when business feels hard, we start questioning everything?

What if the discomfort isn’t a problem to avoid… but a signal to pay attention to?

And while sometimes it’s about strategy or skill, more often than not, the challenge you’re facing is about learning to stay in it long enough to see it through.
That means even through the uncomfortable parts.
To stop interpreting discomfort as a stop sign.
And to start seeing it as a stretch, a sign that something’s building.

This week, I want to share with you two sentences that shifted everything for me:

Ease isn’t the absence of challenge. It’s what shows up when you stop treating challenges like a problem.

Keep reading… there’s more.

There I was, managing a print services department.
Exhausted.
Two teenagers at home.
Going through a divorce after 23 years of marriage.
And somewhere in the middle of all that, I found myself thinking… I want something that’s mine.

Then someone started stalking me. (Yes, literally following me, threatening me.)
The stress of work, parenting, the divorce, and now a threat to my safety, hit all at once. And I crumbled.

But right after that, something small cracked open.

A woman walked into my print services department who led a non-profit. Suffice it to say, I was awarded a small business grant for women.
I used it to start writing copy as a side gig, and for the first time, it felt like something could be different.

Clients started coming in. I even landed a job in a marketing department at a casino. But then I did the thing a lot of us do, I doubted myself when the growth got harder (aka unknown or unfamiliar).

And I stepped right back into the high-stress world I knew how to survive in (even if barely). I stopped writing for clients and changed jobs.

Here’s what changed everything: I realized I was waiting for a “breakthrough.” The magical moment where everything clicks. But that moment never came.

So instead, I started experimenting. Getting visible. Letting it be awkward. And committing, not to the dream of “a breakthrough or ease”… …but to the process of staying with it.

Of loving the challenge.

That’s why I created Coach Growth Lab. Because I see that same cycle in so many smart, capable coaches.

You’ve done the hard things before. You just haven’t been taught what to expect in coaching business growth or how to move through it.

Inside Coach Growth Lab, you’ll:

• Learn what actually works (and make it work for you)

• Get consistent with content, list growth, and offers

• Build a business that starts working just as much as you do

This isn’t about pushing through. It’s about staying with it, long enough to watch things finally click and the payoff to arrive.

See what CGL is about.