Want steady clients? Start with these 4 market questions.

Without market clarity, your business is all over the place. And when you’re all over the place, no one resonates with you. Answer these 4 questions to change that.

Author

Michelle Sera
September 03, 2025 • You can read this in:6 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

If you’re struggling to get clients, you may be thinking that you have a “nobody wants what I’m offering” problem.

That’s not it. What you have is a market clarity problem.

When you don’t know where you fit in the market or who you’re speaking to, everything feels scattered. You try to post, you try to sell, you try to “be visible” but it never quite lands. Clients can’t resonate because they can’t see themselves in your world.

That’s why I created the Market Clarity Framework. It helps you answer four simple but powerful questions that make your business easier to explain, easier to market, and easier for clients to say yes to.

Here’s the flow:

  1. Big Group / Small Niche – Where do I fit in the market?

  2. Client Personas – Who exactly am I talking to?

  3. Lens / Shift – What perspective am I offering that’s different?

  4. Tailored Messages – How do I say it so it sticks?

Once these four pieces click into place, marketing stops feeling like guesswork and starts becoming a natural extension of your business. And over the next four weeks, I’m going to walk you through each step of this framework, one piece at a time.

Let’s start with the first step: Big Group / Small Niche.

Your Big Group is the broad market you’re stepping into.

Example of mine: “Coaches building online businesses.”

Your Small Niche is the slice of that market you actually serve.

Example of mine: “Women over 50 in their first 1–3 years of coaching who want steady clients but struggle with visibility or marketing.”

Now, hold up, I can already hear the resistance: “But I have more than one niche!” or “But I don’t just serve those people!

Here’s what I’ve learned: most of the time, you don’t have more than one niche.

What you really have are different client personas inside the same niche.

And that’s okay. Actually, it’s expected. And you’re always going to have the few clients who are just on the outside of the defined niche. I do. Sometimes I work with men, sometimes I work with a woman who is not over 50.

But for the purpose of Market Clarity, I focus on my defined niche.

Here’s an example of multiple client personas:

ElevatedMind® works with both Lisa (visibility struggles) and Sarah (marketing overwhelm). Different personas, same niche.

Don’t let yourself get pulled onto the “multiple niches” runaway train, that’s how clarity gets muddy fast.

Stick with one niche, and next week we’ll walk through how to develop your client personas inside it.

Getting clear on your market is the foundation.

Within the Market Clarity Framework, we’ll talk about tailoring messaging to different client personas. That’s in step 4. But it won’t be a super deep dive into your messaging as a whole.

If you want to really clarify your messaging and get a head start…

My inbox course, Messaging that Makes You “IT,” is designed to do just that.

In quick, easy-to-consume short lessons delivered straight to your inbox, you’ll learn how to write messaging that position you as the obvious choice, without second-guessing every word.

If you want to start showing up with confidence and have your messaging do the heavy lifting, this course will walk you through it step by step.

Start the course now for just $27

Gaining Market Clarity is more than a marketing advantage, it’s an energy advantage too.

Think about the last time you felt unclear. Your energy was scattered, heavy, and you were second-guessing everything.

Now think about a moment of total clarity. Your energy shifted, you became focused, lighter, and ready to move.

Clarity is energizing!

When you stop throwing stuff out there and spend time on getting super clear, your energy aligns. And that alignment is what pulls clients in.

Clarity creates confidence. And confidence creates momentum (not to mention clients).

Clarity in business is well… how it all works. The more you gain, the more you stand out to your audience. The more you stand out to your audience, the more clients you get.

Simple maybe, but not always easy.  Unless you have the tools. That’s why I like creating these kinds of tools for you. Another really good one is Inner Dialogue Mapping and it helps you understand your ideal client, what they struggle with, what they really want, and creates more topics for content than you can image!

Listen to this episode on The Solo Coach Podcast: 5 Ways to Use Inner Dialogue Mapping for Better Messaging. I think you’ll like it.

On Coach Diaries, I share my LEVEL UP framework. It’s my go-to to actually grow my business, or when I’m feeling exhausted, frazzled, or unclear as to what I should do next. Take a look at Coaches: Focus only on this. It will help.

Much love.

Content and offerings from ElevatedMind® and Michelle Sera are for educational and informational purposes only and do not replace professional medical, legal, financial, or psychological advice. You are responsible for your own decisions, actions, and results. From time to time, I may use affiliate links in this newsletter.