The secret confidence move hidden inside every great offer.

It’s not better copy. It’s a promise you already know you can deliver.

Author

Michelle Sera
October 08, 2025 • You can read this in:6 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

Last week, we started The Idea to Offer Process. Here’s a quick overview:

The Core – What your offer is really about.
The Promise & Positioning – How you say it so it clicks.
The Path & Pieces – What’s inside and why it works.
The Invitation – When and how to invite people in.

We defined the Core of your offer: who it’s for, what problem it solves, and what result it delivers.

Once you’ve got that clarity, it’s time for the part most coaches rush past: how you talk about it.

Because even a great offer falls flat if it’s described in a way that doesn’t connect.

This week, we’re focusing on The Promise & Positioning. This is the part that makes your offer click with the right people. But it’s also the part that creates your confidence. (This is the kryptonite that you probably aren’t even aware of.)

When you can make a promise you can actually deliver, not a vague hope or borrowed claim, the energy shifts. You stop second-guessing yourself. You stop worrying about what to say. You start standing in what you know works.

It’s where your offer moves from what you sell to why someone wants it.

Keep reading.

Make a Promise You Can Stand Behind (and a Position That Fits It)

Confidence doesn’t come from bold guarantees that you only feel a little wobbly on. It comes from making a promise you already know you can deliver (in your sleep) and positioning your offer around that truth.

Here’s how to find both: Start with what’s solid. What can you help someone do right now without question or hesitation?

That becomes the promise your offer is built on.

Build your position around it.

Ask: What do I naturally bring that makes this easier or different for me to deliver?

Maybe it’s your process, your calm way of simplifying things, or the mindset shifts you’re known for. That’s your positioning the “why this offer works so well with you behind it.”

Write it in one clear line.

“This offer helps [who] [get result or shift] through [your unique way of helping or delivering it].”

Example: “This program helps new coaches start showing up online consistently through simple systems that make marketing feel doable.”

When your offer’s promise is rooted in what’s already real for you and your positioning reflects how you naturally deliver results you stop trying to sound convincing. You start sounding certain.

If you want help with being more consistent and focused in growing your coaching business, Coach Growth Lab is your next step.

It’s where solo coaches get structure, simple systems, and support to finally build a business that moves forward.

Inside CGL, you’ll get:

  • A monthly What’s Working for Coaches Now call, so you know where to focus.

  • A monthly Instant Structure Tool to simplify your next steps. (Think templates, checklists, and more.)

  • A quick AI walkthrough video to show you how I’d use AI with the instant structure tool to get more done, faster.

  • The Consistency Check-In Thread (Inside the community), so you stop doing this alone.

CGL was built for the coach who doesn’t want another overwhelming program… but does want steady progress that stacks.

Join now and get settled in, we start October 15th!

When your promise matches what you truly know you can deliver, everything inside you lines up.

There’s no pretending. No reaching. No hoping someone believes you.

That alignment is magnetic. People can feel it even through a post, an email, or a simple sentence.

But when your promise stretches beyond what feels solid, your energy fractures. You second-guess. You over-explain. You hesitate to share it.

The fix isn’t to push harder or convince yourself of something that isn’t aligned. It’s to pull your offer closer to the truth. Say only what’s real right now.

Build from there as your experience and results unfold. That’s how confidence grows… quietly, steadily, unshakably.

Confidence is 90% of it all. And it can help to understand the mechanics of building and growing a coaching business in a way that creates confidence rather than making it wobbly at best. Listen to this episode on The Solo Coach Podcast: Why You Don’t Feel Successful Yet (and how to change it). I think you’ll like it.

On Coach Diaries, watch Don’t Create Offers Like This. It will help.

Much love.

Content and offerings from ElevatedMind® and Michelle Sera are for educational and informational purposes only and do not replace professional medical, legal, financial, or psychological advice. You are responsible for your own decisions, actions, and results. From time to time, I may use affiliate links in this newsletter.