The invitation style that makes selling feel natural

When invites to your offers follow a rhythm, you stop overthinking and start attracting.

Author

Michelle Sera
October 23, 2025 • You can read this in:8 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

We’ve reached the final step of The Idea to Offer Process.

Here’s a quick recap:

The Core – What your offer is really about.
The Promise & Positioning – How you say it so it clicks.
The Path & Pieces – What’s inside and why it works.
The Invitation – When and how to invite people in.

You’ve done the work to build an offer that’s clear, confident, and aligned.

Now comes the part that makes most coaches hesitate… the invitation.

This is the point where what you’ve created finally leaves your hands and reaches the people it’s meant to help.

And here’s what I know: the energy behind your invitation matters just as much as the strategy. When it comes from calm confidence, not need or pressure, people feel that. (If you don’t feel confident in sharing it, revisit the promise and positioning segment, that’s usually where the problem lies.)

The goal isn’t to push your offer. It’s to open the door, clearly, confidently, and consistently.  

Once you have an offer ready, your job is to always be opening the door, so the right people recognize it’s for them and can begin their journey to some sort of change or transformation.

And inviting isn’t something you do once in a while when you need clients either, it’s part of the steady rhythm of your business. Here are some of examples of when to invite:

At the end of a story: when you’ve just shared a relatable struggle or transformation.
 “If this is where you are right now, here’s how I can help you take the next step.”

After a clear teaching or takeaway: when you’ve shown what’s possible.
“If this is the result you want too, this program was built for you.”

During moments of momentum: when engagement, replies, or interest spike, don’t wait for a “launch.”
“If this resonates, here’s where to go next.”

The invitation however, is not the end. As we close this series, we’re about to open a new one: The Offer Path where we’ll explore how to design the journey your clients take from free to paid offers.

Because once you’ve built your first offer, the next step is creating the flow with a series of offers (from free to paid) that carries clients through your entire business, from their first step/decision to their full transformation. And we’ll talk about how to do that. Keep reading.

Create Your Calm, Confident Invitation

You’ve built an offer that’s clear and aligned, now it’s time to open the door.

The key is to invite, not convince. Here’s how to make your next invitation feel natural, confident, and effective:

Ground your energy first. Before you write or speak about your offer, take one minute to reconnect with why you created it. Who it’s for. What it helps them do. Why it matters. That energy of service not pressure is what clients feel most.

State the result clearly. “This offer helps [who] [get result] through [your method or focus].” Keep it simple and clear. Remember, you’re not trying to convince, you’re stating the obvious.

Give one clear next step. Whether it’s booking a call, joining your list, or purchasing, make the next step unmistakable. One step, one link, one decision.

When your invitation is grounded in clarity and service, it creates an open door. Your marketing paints the picture of what’s possible by making the decision to walk through that door. People can sense when you’re steady and certain in what you’re offering. And that makes them feel steady and certain about their decision.

If you’d like more clarity on what actually works in growing your coaching business, Coach Growth Lab is your next step.

It’s where solo coaches get structure, simple systems, and support to finally build a business that moves forward.

Inside CGL, you’ll get:

  • A monthly What’s Working for Coaches Now call, so you know where to focus.

  • A monthly Instant Structure Tool to simplify your next steps. (Think templates, checklists, and more.)

  • A quick AI walkthrough video to show you how I’d use AI with the instant structure tool to get more done, faster.

  • The Consistency Check-In Thread (Inside the community), so you stop doing this alone.

CGL was built for the coach who doesn’t want another overwhelming program… but does want steady progress that stacks.

The Energy of Readiness

Inviting people into your offer doesn’t mean you have to have the perfect pitch. Or the perfect sales page. My sales pages aren’t perfect. Pfft, hardly.

It’s more about standing in the energy of readiness. You’re ready to help and receive. You’re ready to allow what you’ve built to start working for you. Because here’s the thing, your offer is already enough. You’ve created it with your wisdom, thought, and intention. Knowledge and expertise too. Now, let it be seen.

There are probably parts that you’ll revise over time to get it closer and closer to exactly what helps your people grow and achieve. The most important thing to understand though is when you release the pressure to “make” someone say yes, the energy shifts.

You start allowing. And from that energy, the right people always respond. This is what makes growing your business feel lighter and more aligned.

There’s more than one transformation happening in the process…theirs and yours.

Next, we’ll start exploring The Offer Path, how clients move through your business from free to paid offers, growing their capacity and completing their transformation.

There is so much in building a coaching business that taps into our own doubts and fears. It’s one of the greatest self-discovery journeys you can go on. Listen to this episode on The Solo Coach Podcast: How to Love the Hard Parts of Business (So you can finally grow.) I think you’ll like it.

On Coach Diaries, I share a video titled: Don’t Sell Your High-Ticket Offer Without This.  Take a look. It will help.

Lastly, if you’d like more help getting your coaching business to finally work (in practice and in energy), you can always book a call with me and I’ll share all the ways I can help.

Much love.

Content and offerings from ElevatedMind® and Michelle Sera are for educational and informational purposes only and do not replace professional medical, legal, financial, or psychological advice. You are responsible for your own decisions, actions, and results. From time to time, I may use affiliate links in this newsletter.