No testimonials yet? Do this instead.

You don’t need a wall of testimonials to look credible. You just need 5 minutes and a willingness to show up.

Author

Michelle Sera
August 27, 2025 • You can read this in:5 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

Social proof isn’t only about client testimonials.

It’s about showing people you’re engaged, learning, growing, and honing your skills as a coach.

That means every training you complete, every book you study, every conversation you have in service of your business, it all counts as proof.

And the best part? 

You don’t need a 7-figure income screenshot to demonstrate credibility. You just need to start showing up consistently. 

Let me show you how.

Here’s your 5-minute proof builder:

Step 1: Choose one everyday moment (finishing a chapter of a book, prepping for a client session, a DM from someone thanking you, etc.). This could even be a character testimonial a friend gives, talking about you as a person.  

Step 2: Share it. Post a photo, write a quick line, or screenshot (with permission). Do this every single day this week.

Step 3: Hit publish.

That’s it. No fancy graphics. No long stories. Just visible proof that you’re doing the work.

Another great way to build your credibility and provide powerful proof of your work is to share your unique method.

If you’re not sure what your unique method is, I help you identify and map it out in my mini-course, Your Unique Edge. Go grab it and build your credibility!

In this course, you'll discover how to:

  1. Identify your Unique Mechanism which is what sets you apart from everyone else and incorporate it seamlessly into your messaging.

  2. Create a vibrant, resonant offer using the Elevated Offer Blueprint, ensuring it speaks directly to the needs and desires of your people.

And, because energy is the foundation of everything you do…

  1. Align your energy signature with your business, creating a powerful connection between who you are and the outcomes you’ve always envisioned.

Sometimes we forget that we don’t have to do this all alone. One powerful form of proof is simply asking people who know you to reflect what they see in you.

Reach out to a friend, a colleague, or even a past coworker and ask:

“If you had to describe me in three words, what would they be?”

It might feel vulnerable, but the energy exchange is huge. You’ll not only receive words you can use as character testimonials in your business, you’ll also get a boost of confidence and a reminder of how you already show up in the world.

Proof isn’t just external, it’s also the energy you carry when you know who you are.

One of the most challenging things while building a coaching business is to feel successful. And just the word “successful” is a trap. If you don’t feel successful as a coach, it’s really important that you watch this episode on Coach Diaries: You’ll Never Feel Successful Unless…. I think you’ll like it.

On the Solo Coach Podcast, I talk about 17 Different Delivery Formats Every Coach Should Know. Go Listen. It will help.

Much love.

Content and offerings from ElevatedMind® and Michelle Sera are for educational and informational purposes only and do not replace professional medical, legal, financial, or psychological advice. You are responsible for your own decisions, actions, and results. From time to time, I may use affiliate links in this newsletter.