Fix this tiny thing and make it way easier to get clients

Most coaches create a new offer instead of this simple one-sentence fix because they don’t know how much of an impact this makes. Clarity is the golden key and well... a clear next step is the door. And it makes a massive difference.

Author

Michelle Sera
August 05, 2025 • You can read this in:6 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

If your coaching business feels like it’s stuck in slow motion, even though you're showing up, posting, changing offers, creating new offers, it might come down to something deceptively simple:

You’re not buyable.

Look, I know it's not because your work isn’t good.
And if you're getting out there, you're visible.
But what if it's because people don’t know what to do next when they come across you?

Most coaches spend so much time being present…
… They forget to make the path forward obvious.

This week, we’re fixing that, starting with one sentence that makes it way easier for clients to say yes.

Write your One-Liner Offer Path

This is the sentence that makes your business click for potential clients.

It connects who you help to what they should do next.

Here’s the formula:

“If you’re [ideal client], your next step is to [freebie / offer / link].”

Examples:

“If you’re a new coach struggling to get seen, download my Content Plan for Client Attraction.”

“If your offer isn’t converting, book a 20-minute Offer Review and I’ll show you what to fix.”

“If you want to simplify your marketing, start with the Marketing Made Doable Kit.”

Now your job: Write yours.

Put it in your bio, pinned post, email signature, or even your link tree headline. Use it in conversations.
Say it out loud.
Let it lead.

You might even have more than one for different parts of your client journey.

One sentence.
Total clarity.
Game on.

Find What Makes You the Choice, Not Just a Coach

You wrote your one-liner. Now let’s take that clarity deeper.

Because when you know what makes you the obvious choice
…your content hits harder
…your offers land better
…and you stop second-guessing every word you write.

That’s exactly what we do inside Your Unique Edge.

It’s a quick, powerful mini-course that helps you uncover the one thing that makes you and your business different in a way that actually matters to clients.

  • No more blending in.

  • No more generic-ness.

  • Just clear, grounded confidence that makes you stand out.

Inside the mini-course, I’ll show you how to:

  1. Identify your Unique Method which is what sets you apart from everyone else and incorporate it seamlessly into your messaging.

  2. Create a vibrant, resonant offer using the Elevated Offer Blueprint, ensuring it speaks directly to the needs and desires of your people.

And, because energy is the foundation of everything you do…

  1. Align your Energy Signature with your business, creating a powerful connection between who you are and the outcomes you’ve always envisioned.

Clarity Isn’t Just Practical. It’s Magnetic.

You know what’s exhausting?

Doing all the things. Trying all the strategies. And still feeling like no one’s seeing you.

It’s not that you’re invisible. It’s that your energy is muddled. Disconnected.

But when you take five minutes to get clear on who you help, what you offer, and what the next step is, something shifts. You shift.

And that shift? It changes how people respond to you. They feel it. They move toward it.

Clarity isn’t just a marketing tool. It’s a frequency. And it always attracts.

I talk about clarity and clarity tipping points as big moments of momentum in your business. And you have just be out there “doing” to get to clarity tipping points. If you’re in overwhelm, go listen to this episode on The Solo Coach Podcast: I think you’ll like it.

In the latest video on Coach Diaries, I share my LEVEL UP framework. It’s my go-to to actually grow my business, or when I’m feeling exhausted, frazzled, or unclear as to what I should do next. Take a look. It will help.

Plus you can hear about my super ambitious goal to grow my email list by 4,000 subscribers in 2025 without any paid ads or complicated strategies.

Much love.

Content and offerings from ElevatedMind® and Michelle Sera are for educational and informational purposes only and do not replace professional medical, legal, financial, or psychological advice. You are responsible for your own decisions, actions, and results. From time to time, I may use affiliate links in this newsletter.